Your customer can see what you made. The story helps them understand why you made it that way.
In Episode 9 of Festival Geeks, Michael Priest looks at the role storytelling plays in a vendor booth—not as a rehearsed sales pitch, but as context that helps a customer understand the choices, experience, and thinking behind the product.
In this episode
- Why the product alone does not always communicate the decisions behind it
- The difference between a feature and the story that explains why that feature exists
- How authentic stories can create connection without becoming a performance
- Why authenticity does not require sharing every part of your private life
- How paying attention to customer conversations helps you get better at telling the right story at the right time
As Michael puts it: the feature is what you made. The story explains why you made it that way.
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